VINCE Wines
Part of Camus Yuanliu Group in China.
Creative Direction by Giling Yu
The main goal was to make VINCE Wines brand known in the Chinese Market by featuring a new standard for a the brand by disrupting the traditional concept of a French wine brand with a series of minimalist label design and a outstanding GOLD bottle for the sparking line.
With VINCE Wines we did a lot of events throughout China and some internationally. During my time with the company, apart from designing all marketing materials for the brand, I also started to explore and learn more about video and photo production working with different hats from video editing, cameraman, and art direction.
Responsive Website Design and video production for VINCE Wines. For more info please go to www.vincewines.com
When I was offered to be in charge of the VINCE wine brand by the owner itself I was really honored. The title of Creative Director gave me the chance to work in the VINCE marketing team and Camus Group in China, launching new products, as well as working with famous Chinese KOLs