GUSTITALIA LID Company
Aims at bringing Italian gourmet products all over the Chinese territory.
Packaging designed by Giling Yu
As a creative my passion for aesthetics and good design, it's been always reflected in different areas in my career. In this project, I put a different hat and developed packaging for the artisan pasta for the LID company, with the use of different icons, colors, and illustrations preserving the style of the brand, which there were going to be distributed in different supermarkets throughout Shanghai.
After the launch of the pasta line, the company requested the design for another line of products, this time for some labels that will be displayed in Italian sauces and a can of Pomodoro tomatoes.
Tony P Line
The style for the packaging was also implemented into a series of products featuring Tony P. An international Italian chef based in Shanghai. He and his team promote his line of products using different kinds of Chinese social media.