Bagel Street London

Part of Autogrill Group Italy.

Project designed by Giling Yu

The duties as Brand Custodian was to establish the company’s design guidelines as well as making presentations and posters, working with different suppliers.

Besides marketing collaterals and graphic design work, I had the opportunity to work as the interior designer for different locations. from the concept, material specification, and setting up the tone as part of its branding.

Heathrow Terminal 5

One of the most remarkable projects that I had the privilege to design was the brand signature shop at Heathrow Terminal 5 in London. With daily customer traffic of 50k. For these project, the company also implemented the use of digital menu boards as standard of the brand.

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