SteelZen
Making new kinds of spaces with the use of epic container creation.
Designs by Giling Yu
Having limited space and someone - in this case brands - asking how to make the most advantage of it, is not an easy task. This was the typical scenario at the time I cooperate with the guys of SteelZen, an HK company that transforms containers into hype pop-up shops.
With my knowledge acquired in branding and Interior Design, I was in charge to design the space and a way to stand out with the company's VI in each container. Initially worked with SteelZen as a Sketchup Freelance Designer and eventually, I created more than 10 different concepts for brands such as Havaianas, Clarks, Sketchers, among others.
In 2019 SteelZen got its main exposure with the Urban Outfitters pop-up store at The Piazza Market at Shanghai Jing’an Kerry Centre’s South Plaza. Alongside 20 different brands.