Urban Food Concept
From concept, branding, marketing collaterals, and interior design for a chain of restaurants in the heart of Shanghai.
Urban Soup Kitchen
As time pass by, my experience as a designer and creative person it's been evolved in many different areas, and without realizing it, I’ve started to work on more and more projects in the F&B (food and beverage) industry. This is one of them, Urban Soup Kitchen (USK), a chain of restaurants in Shanghai that provide comfort food
In USK I was in charge of all the creative and design part of the business being part of the marketing team, my duties were making deliverables, online media, and learning a lot by doing food photography for all marketing collaterals.
Zuper Mart
The concept for Zuper was to create a brand that will be displayed inside gyms throughout China by selling healthy ``fast food`` for post and pre-workouts. In this project, I worked with a friend and also a designer (www.jaimegarcia.me) to come up with the initial idea of integrating natural shapes and strong and modern typography, giving a fun touch with the colors key visuals, sketches, and illustrations.
Geezo
Another of the projects for Urban Food Concept was to develop a sub-brand with the concept of slow cook food. For this, we came up with the idea of Geezo (Guiso), which means “Stew” in Spanish. The idea for Geezo was to create a modern and cozy logo, using irregular shapes with a touch of organic and natural elements. Geezo was a restaurant-coffee shop located at the premises of one of Jiahui health centers in the heart of Shanghai on Nanjing West Road.